About us
Pure is way of living. My way of living
PureSilver is an exclusive men’s pullover collection.
The PureSilver collection offers exclusive pullovers, which make you feel like the one and only. All PureSilver pullovers are knited with an exclusive
care to give you warmth, lightness and the fine touch of a premium quality garment
that brings pleasure to the eyes and to the senses.
We use wool of the highest grade and purity. The yarn we selected for our ’07
collection comes from one of the famous Italian spinning mills LaneRossi. It is made
of 100% Australian extrafine (19 micron) merino wool that features a melange
effect to give PureSilver pullovers a casual yet stylish look and feel. The "Total Easy
Care" treatment of the yarn guarantees easy machine washing and tumble drying of the garment.
The PureSilver collection offers exclusive style for the men with an active and
dynamic business style. Those men who have discovered personally that the biggest
luxury of all is to live life in your own way. Pure Silver is a style that gives you the
freedom to look smart and feel comfortable should you wear it in the office, when
going out with friends, or spending leisure time in the outdoors.
As a token of our care in handling every PureSilver pullover and the purity of the wool
we use, every garment carries a symbol, a plate or a button made of 925 grade
Sterling silver. These silver elements guarantee that you possess a unique piece of
modern style and premium quality.
